Maniac MarCom - Marketing and Technical Writing

The trials and tribulations of starting a marketing and technical writing business, along with commentary on new happenings in business writing, are covered in the Maniac MarCom blog.

Thursday, August 24, 2006

1,001 Ways to Make Money

My co-worker, let's call him Bob-O, is the most money-minded individual I've ever met. When I point out to him that he's always thinking of ways to make money, "I'm in marketing," he'll say, "What can I say?"

Tonight, we showed up fashionably late to an outdoor concert and I had the good fortune to know someone seated with access to 3 extra chairs for my standing friends, Bob-O being one of them, and I. "We should bring chairs next time and sell them," said Bob-O. Since folding chairs were allowed in, it wasn't a half-bad idea. Although I'm sure we would have had to offer the restaurant at which the concert was held a cut of our profits or a space rental fee or something.

Find the need, fulfil the need, make a profit... now that's marketing...

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